Background
Despite the increasing demand for calendar apps helping industry leaders in effectively managing their meetings, the abundance of calendar and task management apps currently available often falls short. Many leaders still miss important tasks and meetings, as these apps fail to provide sufficient motivation or engagement to encourage regular use.
⚠️ Problem Statement
Design a calendar flow and interface that is smart enough to suggest meeting times, accounts for changing time zones, and is proactively working for Valentina to make sure she is always on time for her meetings. The proposed solution has to be mobile-friendly and has to use viable technologies from today.
Simply put:
- Enhance the user engagement and retention of our smart calendar app by integrating motivating features that encourage users to regularly open the app.
- Aim to simplify task management and eliminate confusion about time zone changes, ensuring users consistently check and rely on the app.
🔍 Research and Analysis
Quick Summary:
- Sales professionals and leaders, burdened with numerous targets and meetings, often find it challenging to keep up with responsibilities beyond their immediate work duties.
- Their is a lack of intrinsic motivation in sales professionals to use the mobile applications on a daily basis in order to keep track of things.
- To foster creative thinking, sales professionals and leaders need an environment that promotes a positive mindset and acknowledges their achievements and successes.
👧🏻 User Persona
Based on my research and analysis of the problem statement, I've developed a user persona to devise a solution that not only sparks their interest in using the app for various activities but also centers on delivering content that's most relevant and beneficial for them.
Implications for Design Decision-Making
- Providing a dedicated calendar tool for Sales Professionals: Considering the persona's challenges in managing and occasionally missing meetings, my focus is on enabling her to utilize the platform for additional purposes, while still maintaining attention on her essential tasks. However, we must balance this with the user's need to check the time zone difference between her native company and the current company. Therefore, a potential solution is to streamline her interaction with the calendar app, ensuring all necessary information is readily accessible.
- Regular Notifications: Consistent notifications about time management and time zone adjustments will aid in keeping her aware and on track.